Monthly Archives : April 2016

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How to Write a Content Marketing Case Study That Accelerates Business Growth

When thinking of case studies, I’m always reminded of elementary school when we were encouraged to “Show and Tell.” This advice isn’t just apt for kids looking to show off their latest toys. It’s also great advice for writing attention-getting case studies. A well-put-together case study tells the stories of…

10 Ways to Use Social Proof in Your Web Marketing Strategy

In Austin, Texas, there’s a restaurant called Franklin Barbecue that has people lining up down the street nearly every single day. People even camp out waiting for the place to open, like they do with Star Wars premiers and Black Friday box store specials. While some of the BBqueuers have…

10 Questions to Ask Before Hiring a Freelance Writer

On April 12, 2016, Posted by , in Hiring a writer, Uncategorized, With 1 Comment

If you’re like most business owners, it probably took you a while before you decided to seek the help of a freelance writer. You’re not alone. Most business owners feel that they have to do everything on their own. It’s how you maintain control. Like the adage goes: If you…