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Be a Smart Business Owner and Get the Most Out of Business Intelligence Software

On December 6, 2016, Posted by , in Software Recommendations, tags , With No Comments

Many companies accumulate lots of data points on their customers—but what do they do with them? Unfortunately for a lot of businesses, they don’t do anything, and that’s too bad because they’re sacrificing something vital: Business Intelligence, also known as BI. Luckily for many business leaders, software can now help…

7 Crucial Benefits of Hiring a Marketing Copywriter vs. a Full-Time Employee

You’re either tired of doing content marketing yourself or your previous writer took off on you. Or maybe you’re just getting started. Whatever the case, you’re looking to hire a writer, like, yesterday. The question is: Should you hire a freelance writer or should you hire an in-house writer full…

10 Ways to Survive Being Struck Down on the Entrepreneurial Battlefield

On July 1, 2016, Posted by , in Online business success, Productivity, tags , , With No Comments

There are bullets whizzing by your head. You’re cowering in the dirt, praying for better days. Your business is about to go under, and you – the business owner – are facing defeat. Whether your business isn’t growing as fast as you’d like, you’re stagnating or – even worse –…

How to Drive Hungry Customers Your Way With Facebook Ads

Many companies are turning to Facebook ads to expand their digital reach. And it’s highly recommended that you join them. Why should you advertise on Facebook? Well, quite simply because everyone and their grandma are on there. Literally. According to Facebook, there are 1.4 billion people on Facebook and 900…

7 Ways to Improve Your Quality Score in Google Adwords

You can spend all your time trying to get seen by potential customers on Google organically, or you can spend the money and use Adwords. With Adwords, your ads will be seen by all those interested in what you have to offer… …or at least you hope they will. The…

Laser Focus Your Content By Reading Your Customers’ Minds

You don’t need a crystal ball to read your customers’ minds. You don’t even need to enlist the services of the Long Island Medium. All you need is a few tried and true tricks of the trade.

5 Google Analytics Tips to Ramp Up Content Marketing

Want to improve your content marketing? Google Analytics can help you do it. The following five tips will give you plenty to think about. Most of all, it will help to make sense of all the figures you’re presented with inside your GA dashboard. Instead of being struck by analysis…

7 Ways to Expand Your Digital Reach

Trying to earn a living with an online business without first forming a plan to get your name out there is like opening a Walmart on a desert island. You’re not going to get anywhere. You need to connect, to network, and you need to do what businesses have done…

How to Write Your Website’s Home Page to Make a Great First Impression

Have you ever wanted to make a killer first impression? Maybe you were on a first date, a job interview, or you were attending some type of networking event. Whatever the case may have been, you had certain outcomes in mind. You wanted to look your best, say all the…

Whitepaper Writing 101: Get Your Lead Generating Report Read All Over

When I was a kid, I knew a single riddle: What’s white, black and red all over. The answer is, in case you’ve been hiding under a rock, a newspaper; with RED being a homophone with the past-tense word READ. Well, now that I’m an adult, I’m changing the riddle….