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How to Repurpose Your Blog Posts to Work Smarter, Not Harder

Blogging can be hard work. Day after day you’re required to come up with new subjects and innovative angles to jive with your audience’s most pressing problems. Wouldn’t it be better if you could recycle some of your blog posts so that you’re not working so hard? The answer is…

How to Write a Content Marketing Case Study That Accelerates Business Growth

When thinking of case studies, I’m always reminded of elementary school when we were encouraged to “Show and Tell.” This advice isn’t just apt for kids looking to show off their latest toys. It’s also great advice for writing attention-getting case studies. A well-put-together case study tells the stories of…

10 Ways to Use Social Proof in Your Web Marketing Strategy

In Austin, Texas, there’s a restaurant called Franklin Barbecue that has people lining up down the street nearly every single day. People even camp out waiting for the place to open, like they do with Star Wars premiers and Black Friday box store specials. While some of the BBqueuers have…

10 Questions to Ask Before Hiring a Freelance Writer

On April 12, 2016, Posted by , in Hiring a writer, Uncategorized, With 1 Comment

If you’re like most business owners, it probably took you a while before you decided to seek the help of a freelance writer. You’re not alone. Most business owners feel that they have to do everything on their own. It’s how you maintain control. Like the adage goes: If you…

Blog Niche Blues: What Should You Write About?

On February 26, 2016, Posted by , in Blogging, Online business success, Uncategorized, Web Copywriting, With No Comments

So you want to be a blogger, do you? You had better be good at it. You’re going to be up against some pretty stiff competition. Does the above sound familiar? It might. It’s what my internal editor says to me all the time. Or should I call him my…

What the Heck is a Buyer Persona?

You’ve heard about buyer personas and how they can help you sell things online. But what the heck are they? Boy, are you in luck. I happen to know all about buyer personas, and I am going to share what I know with you right now. What follows are the…

Property CEO – Keeping Property Managers Informed

On October 6, 2015, Posted by , in Uncategorized, Website Reviews, With Comments Off on Property CEO – Keeping Property Managers Informed

I’ve held quite a few day-jobs in my time, one of those being property management. Back then, we didn’t have blogs dedicated to the industry and the problems we faced on a daily basis. It’s a shame that Property CEO (propertyceo.com) didn’t exist. This ‘Property Manager’s Toolkit’ is just what…

How to Write Sales Copy Like a Seasoned Pro – Even If You’re Still Wet Behind the Ears

Disclaimer: This post is long, but it’s meant to be that way. After all, you can’t expect to learn how to write sales copy like a seasoned professional in 500 words or less. But reading this post will give you a great head start. So brew a pot of your…

10 Ways to Save Your Failing Online Business in 30 Days: Part 10

Welcome to the final part in my new series 10 Ways to Save Your Failing Online Business in 30 Days. You should be very proud of yourself for setting goals, forming new habits, rising and shining, remodeling your online presence, paring down your to-do list, cutting out the multitasking, delegating,…

10 Ways to Save Your Failing Online Business in 30 Days: Part 9

On July 20, 2015, Posted by , in Internet marketing, Online business success, With No Comments

Thanks for sticking with me as we continue through my new series 10 Ways to Save Your Failing Online Business in 30 Days. With your goals set, your new habits taking over, your sleep schedule on point, your online presence looking out of this world, and your to-do list cut down…