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How to Drive Hungry Customers Your Way With Facebook Ads

Many companies are turning to Facebook ads to expand their digital reach. And it’s highly recommended that you join them. Why should you advertise on Facebook? Well, quite simply because everyone and their grandma are on there. Literally. According to Facebook, there are 1.4 billion people on Facebook and 900…

7 Ways to Improve Your Quality Score in Google Adwords

You can spend all your time trying to get seen by potential customers on Google organically, or you can spend the money and use Adwords. With Adwords, your ads will be seen by all those interested in what you have to offer… …or at least you hope they will. The…

Laser Focus Your Content By Reading Your Customers’ Minds

You don’t need a crystal ball to read your customers’ minds. You don’t even need to enlist the services of the Long Island Medium. All you need is a few tried and true tricks of the trade.

5 Google Analytics Tips to Ramp Up Content Marketing

Want to improve your content marketing? Google Analytics can help you do it. The following five tips will give you plenty to think about. Most of all, it will help to make sense of all the figures you’re presented with inside your GA dashboard. Instead of being struck by analysis…

7 Ways to Expand Your Digital Reach

Trying to earn a living with an online business without first forming a plan to get your name out there is like opening a Walmart on a desert island. You’re not going to get anywhere. You need to connect, to network, and you need to do what businesses have done…

How to Repurpose Your Blog Posts to Work Smarter, Not Harder

Blogging can be hard work. Day after day you’re required to come up with new subjects and innovative angles to jive with your audience’s most pressing problems. Wouldn’t it be better if you could recycle some of your blog posts so that you’re not working so hard? The answer is…

10 Ways to Use Social Proof in Your Web Marketing Strategy

In Austin, Texas, there’s a restaurant called Franklin Barbecue that has people lining up down the street nearly every single day. People even camp out waiting for the place to open, like they do with Star Wars premiers and Black Friday box store specials. While some of the BBqueuers have…

What the Heck is a Buyer Persona?

You’ve heard about buyer personas and how they can help you sell things online. But what the heck are they? Boy, are you in luck. I happen to know all about buyer personas, and I am going to share what I know with you right now. What follows are the…

How to Write Sales Copy Like a Seasoned Pro – Even If You’re Still Wet Behind the Ears

Disclaimer: This post is long, but it’s meant to be that way. After all, you can’t expect to learn how to write sales copy like a seasoned professional in 500 words or less. But reading this post will give you a great head start. So brew a pot of your…

10 Ways to Save Your Failing Online Business in 30 Days: Part 10

Welcome to the final part in my new series 10 Ways to Save Your Failing Online Business in 30 Days. You should be very proud of yourself for setting goals, forming new habits, rising and shining, remodeling your online presence, paring down your to-do list, cutting out the multitasking, delegating,…