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Laser Focus Your Content By Reading Your Customers’ Minds

You don’t need a crystal ball to read your customers’ minds. You don’t even need to enlist the services of the Long Island Medium. All you need is a few tried and true tricks of the trade.

5 Google Analytics Tips to Ramp Up Content Marketing

Want to improve your content marketing? Google Analytics can help you do it. The following five tips will give you plenty to think about. Most of all, it will help to make sense of all the figures you’re presented with inside your GA dashboard. Instead of being struck by analysis…

7 Ways to Expand Your Digital Reach

Trying to earn a living with an online business without first forming a plan to get your name out there is like opening a Walmart on a desert island. You’re not going to get anywhere. You need to connect, to network, and you need to do what businesses have done…

How to Write Your Website’s Home Page to Make a Great First Impression

Have you ever wanted to make a killer first impression? Maybe you were on a first date, a job interview, or you were attending some type of networking event. Whatever the case may have been, you had certain outcomes in mind. You wanted to look your best, say all the…

How to Repurpose Your Blog Posts to Work Smarter, Not Harder

Blogging can be hard work. Day after day you’re required to come up with new subjects and innovative angles to jive with your audience’s most pressing problems. Wouldn’t it be better if you could recycle some of your blog posts so that you’re not working so hard? The answer is…

How to Write a Content Marketing Case Study That Accelerates Business Growth

When thinking of case studies, I’m always reminded of elementary school when we were encouraged to “Show and Tell.” This advice isn’t just apt for kids looking to show off their latest toys. It’s also great advice for writing attention-getting case studies. A well-put-together case study tells the stories of…

10 Ways to Use Social Proof in Your Web Marketing Strategy

In Austin, Texas, there’s a restaurant called Franklin Barbecue that has people lining up down the street nearly every single day. People even camp out waiting for the place to open, like they do with Star Wars premiers and Black Friday box store specials. While some of the BBqueuers have…

What the Heck is a Buyer Persona?

You’ve heard about buyer personas and how they can help you sell things online. But what the heck are they? Boy, are you in luck. I happen to know all about buyer personas, and I am going to share what I know with you right now. What follows are the…

How to Write Sales Copy Like a Seasoned Pro – Even If You’re Still Wet Behind the Ears

Disclaimer: This post is long, but it’s meant to be that way. After all, you can’t expect to learn how to write sales copy like a seasoned professional in 500 words or less. But reading this post will give you a great head start. So brew a pot of your…

10 Ways to Save Your Failing Online Business in 30 Days: Part 10

Welcome to the final part in my new series 10 Ways to Save Your Failing Online Business in 30 Days. You should be very proud of yourself for setting goals, forming new habits, rising and shining, remodeling your online presence, paring down your to-do list, cutting out the multitasking, delegating,…