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How to Write Your Website’s Home Page to Make a Great First Impression

Have you ever wanted to make a killer first impression? Maybe you were on a first date, a job interview, or you were attending some type of networking event. Whatever the case may have been, you had certain outcomes in mind. You wanted to look your best, say all the…

Whitepaper Writing 101: Get Your Lead Generating Report Read All Over

When I was a kid, I knew a single riddle: What’s white, black and red all over. The answer is, in case you’ve been hiding under a rock, a newspaper; with RED being a homophone with the past-tense word READ. Well, now that I’m an adult, I’m changing the riddle….

How to Write a Content Marketing Case Study That Accelerates Business Growth

When thinking of case studies, I’m always reminded of elementary school when we were encouraged to “Show and Tell.” This advice isn’t just apt for kids looking to show off their latest toys. It’s also great advice for writing attention-getting case studies. A well-put-together case study tells the stories of…

What the Heck is a Buyer Persona?

You’ve heard about buyer personas and how they can help you sell things online. But what the heck are they? Boy, are you in luck. I happen to know all about buyer personas, and I am going to share what I know with you right now. What follows are the…

How to Write Sales Copy Like a Seasoned Pro – Even If You’re Still Wet Behind the Ears

Disclaimer: This post is long, but it’s meant to be that way. After all, you can’t expect to learn how to write sales copy like a seasoned professional in 500 words or less. But reading this post will give you a great head start. So brew a pot of your…