How to Repurpose Your Blog Posts to Work Smarter, Not Harder
Blogging can be hard work. Day after day you’re required to come up with new subjects and innovative angles to jive with your audience’s most pressing problems.
Wouldn’t it be better if you could recycle some of your blog posts so that you’re not working so hard? The answer is an overwhelming YES.
This practice is known as repurposing, and there’s nothing like it for increasing engagement while working smarter, not harder.
When you repurpose your posts, you’re able to reach entirely new segments of your audience. You’re able to reinvigorate your stale content. And you’ll save loads of time.
Before you repurpose your content, you’ll need to ensure that the subject matter is evergreen. That means that the content is essentially timeless. That it doesn’t have an expiration date. These are usually subjects related to money, health, relationships and all those other matters that people worry about constantly.
If you have blog entries that fit the bill, it’s time to put them to good use. You’re about to learn how to repurpose your content across mediums and for all new niche sets, for many more views and shares.
1. Whitepapers/Guides:Most blogs these days are long-form, which means that they can extend to upwards of 2000 words or more. Assuming that the posts don’t contain a bit of fluff and are chock-full of solid information, you can easily repurpose your longer posts into whitepapers and guides.
These documents can then be offered as a free download for new subscribers to your email list. Not only will these impress prospects looking to buy from you, but they’ll serve as educational materials that will position you as an authority in your field.
2. Newsletters: Speaking of email subscribers, your best posts can be written into a series of emails, keeping your prospects on the hook. Or you can create a newsletter that you mail out to prospects if direct mail is more to your liking.
3. Webinars: Do you have blogs that are designed to teach your audience a thing or two? These content pieces would make excellent webinar sessions. Instead of coming up with an entirely new script for a webinar, simply read the blog. You’ll have to create a slide deck to lend a visual element to your sessions, but the content is already there. All you have to do is reuse it.
4. Publish Your Slide Deck to Slideshare: When your webinar is finished, publish the slide deck to Slideshare to preserve it, and to allow people to find it with a Google search. This allows people who weren’t able to participate in your webinar – or who missed it entirely – to take advantage of the information and your teachings.
5. Compile Your Favorite Posts Into an Ebook: Do you have a series of posts that are doing well? That is, they’re receiving loads of traffic and lots of engagement and comments? Or maybe they used to perform well and now have fallen off. It’s time to dust those posts off and compile them into an Ebook. That book can then be placed on Amazon for a fee (activating a separate income stream) or it can be offered for free on sites like Smashwords with a link back to your site or to your email opt-in box.
6. Use Those Blog Images to Their Fullest Potential: You’ve worked hard to find the perfect images to compliment your blog posts (or your designer did). Instead of allowing them to remain solely on your blog, use them as standalone Instagram and Pinterest posts. These images can then act as links back to your blog for further traffic and attention.
7. Straight to Video: Your instructional posts will make excellent videos. You can either read the posts aloud while filming yourself or you can capture your screen as you take your audience through the tutorial step-by-step. YouTube and Vimeo are two sites that would make excellent homes for your videos. Don’t forget to include your site and blog links in your video descriptions, which will send even more visitors your way.
8. Record a Podcast: Your favorite posts can also be read aloud for individual podcast episodes. Podcasts are definitely “in” these days. Instead of taking time out to watch a video, podcasts can be listened to whenever: while working out, while riding on the train or during the drive to and from work. Plus, there’s something about listening to a person’s voice that improves familiarity and rapport, both of which are crucial for creating die-hard fans.
9. Now Flip It All Around: This post has been about how to repurpose your blog posts, but what about your other content that hasn’t been repurposed? It’s time to flip it all around. If you have published eBooks, you can turn each chapter into stand-alone posts. If you have already recorded videos and podcasts, those too can be used as posts. Think outside the box each time you create a new piece of content and decide where and when it can be repurposed and used.
The world is vast – both online and off – and never assume that everyone has seen each piece of content you create. By repurposing your content whenever possible, you’ll cast a much wider net. Soon, you’ll have a bigger audience, more online engagement, and more “dollar dollar bills y’all” right in your hands.